Have you heard about the growth cycle of a bamboo tree? It’s actually quite amazing, for the first 2-3 years it grows only a few inches in height. Then in a period of about 60 days the bamboo tree explodes to potentially 60 feet or higher! So what’s happening during those 2-3 years where it seems the [...]
Read more...Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don’t always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 replies. It started off with this [...]
Read more...About a month ago I talked about the New Microsoft Adcenter Desktop Tool. I was one of a handful of advertisers who got access to the beta release of this tool. The major limitation of the first beta release of this tool was that you couldn’t download stats! Well, Microsoft just released a new version of [...]
Read more...There’s a lot of products on the market promising a push button simple system to building a profitable ppc affiliate campaign. These products usually consist of a software program that do most of the work and a simple step by step tutorial to walk you through how to use the system. Now I’m not saying [...]
Read more...Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to [...]
Read more...I don’t know if you had a chance to listen to Steve Jobs’ 2005 Stanford Commencement Address. It’s an amazing talk, full of pearls of wisdom. Check it out… I really connected with his address, in many ways. He is so right when he said that you can only connect the dots looking back and not [...]
Read more...There’s been a lot of talk, and some controversy, about the Performance Marketing Alliance. Well, I had a chance to interview Rebecca Madigan, founding partner of the Performance Marketing Alliance, to set the records straight… Click Here to Listen to the Interview Rebecca and I talk about a whole range of issues in this interview: Do we [...]
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