Beware of Simple System for Affiliate Profits

Wednesday, July 30, 2008

There’s a lot of products on the market promising a push button simple system to building a profitable ppc affiliate campaign. These products usually consist of a software program that do most of the work and a simple step by step tutorial to walk you through how to use the system. Now I’m not saying [...]


Reader Poll: Influence Marketing with Social Networks

Tuesday, July 29, 2008

Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to [...]


Steve Jobs’ 2005 Stanford Commencement Address

Monday, July 28, 2008

I don’t know if you had a chance to listen to Steve Jobs’ 2005 Stanford Commencement Address. It’s an amazing talk, full of pearls of wisdom. Check it out… I really connected with his address, in many ways. He is so right when he said that you can only connect the dots looking back and not [...]


What is the Performance Marketing Alliance Anyway?

Friday, July 25, 2008

There’s been a lot of talk, and some controversy, about the Performance Marketing Alliance. Well, I had a chance to interview Rebecca Madigan, founding partner of the Performance Marketing Alliance, to set the records straight… Click Here to Listen to the Interview Rebecca and I talk about a whole range of issues in this interview: Do we [...]


Mind Mapping Your Affiliate Business

Here’s a technique I’ve been using a for awhile that’s extremely powerful, and yet VERY simple. You’ve probably heard of mind mapping. If you’re into mind maps you’ve probably used them for outlining a book you’ve read or a seminar you’ve listened too, etc, etc. I want to tell you about a unusual way of [...]


Have You Seen Dark Knight Yet?

Monday, July 21, 2008

For those of you who have not seen it yet, this post is NOT a spoiler, so no worries. Dark Knight was sold out in over 90% of Movie theaters this weekend and broke into the record books with a $155 million weekend! Fortunately, Miami was not sold out so my wife and I had a [...]


BIGLIST SEO Blogs Update 072108

The BIGLIST update of SEO blogs comes to you this week on a Monday because, hey, that’s the way we like to change things up here at Online Marketing Blog. This edition of the BIGLIST Update is chock full of blogs that offer SEO how to’s and practical insights as well as a good showing [...]


Speaking at Affiliate Summit in Boston..

Friday, July 18, 2008

If you don’t know already, I’ll be speaking at the Affiliate Summit in Boston going on between August 10-12th. My talk is Titled : “PPC Super Affiliate Strategies You MUST Know” If you’re planning on attending the Summit in Boston, be sure to check out my talk. Funny thing, when the Affiliate Summit was [...]


5 SEO Bloggers in the Sun at SES San Jose

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month. There’s plenty to take in on a trip [...]


Do You Know the Way to San Jose

Thursday, July 17, 2008

Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la… didn’t actually come to fruition until the lovely Dionne Warwick won her first Grammy for Best Contemporary Pop Female Vocal in 1968. Although I wasn’t around in 1968, I understand the anticipation Burt must have had [...]


The Landing Page Quality Score & What Google Ultimately Wants…

Wednesday, July 16, 2008

I wanted to do a follow up post on recent post I did about the latest Google Slap. After taking a closer look at my Google account, I noticed I actually had been hit by this most recent Google Slap. For several of my search campaigns I discovered that almost half my min bids [...]


15 Things Not to Miss at SES San Jose 2008

Tuesday, July 15, 2008

TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the sessions new to SES.  Since this will be my first time attending the SES conference in San Jose, I am excited about all of the new sessions we will [...]


Find Your Own Music as an Affiliate

Whether you listen to classical music or not you know that Mozart, Bach, Handel, Beethoven, all have their own unique & distinctive styles of composing. All very different but yet all completely amazing! How in the world does this relate to affiliate marketing? Every PPC super affiliate I know has a very unique style to how [...]


2009 Search Marketing Benchmark Guide

Monday, July 14, 2008

For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources. The SEM Benchmark Guide is helpful [...]


Did You Survive the Latest Google Slap?

Saturday, July 12, 2008

You may have heard, or hopefully not experienced, the Google Slap this week! Looks like Big-G is planning on quarterly slaps. I was basically unaffected, as usual-my strategy of building authority sites seems to be working. In some of my campaigns I saw my min bids inch up a little bit, but that’s typical. [...]


Reader Poll: How Do You Interact With Social Boomarks?

Friday, July 11, 2008

You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like Minneapolis Star Tribune are looking for ways to make it easier for readers to save and share content. There are a variety of tactics including social [...]


5 Tips for Driving Qualified Traffic With Online Marketing

Thursday, July 10, 2008

[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank's Online Promotions team who is making her first blog post at Online Marketing Blog with this Lionel Richie inspired post about improving  qualified traffic through online marketing tips.] Internet marketers often have to get creative when it comes to solving client web site traffic [...]


What’s Your Long Term Affiliate Business Strategy?

Once you’ve a super affiliate, and you’ve achieved a lot of your initial goals, such as quiting your job, not having to worry about money, having a better lifestyle etc, then you may start thinking about where you want to take your affiliate business in the long term. This is something I’ve put a lot of [...]


All Aboard! Social Media Club

Wednesday, July 9, 2008

For Bay Area folks and social media enthusiasts the world over, “Social Media Club” is well known as an upstart organization looking to promote the goodness of social media as well as advance the knowledge of businesses trying to figure out where social media might fit into their digital marketing plans. Today SMC co-founders Chris Heuer [...]


Search Engine Optimization is a Team Effort

TopRank’s SEO Team in Paintball Gear As much as companies find the need to outsource part or all of their SEO efforts, many do not have a clear picture of the value that comes from hiring an agency versus a full time, in-house SEO. While many consultants and some agencies offer “value meal” pricing and [...]


When SEO Isn’t For Increasing Sales

Monday, July 7, 2008

SEO is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “Should Companies Hire Multiple Search Marketing Firms?”. The next in what is becoming a series of insights into SEO is all about optimizing content for situations that really have little to do [...]


3 Days at Little Palm Island Resort

Sunday, July 6, 2008

Over 4th of July weekend Shilpi and I spend 3 days on Little Palm Island, one of the most AMAZING resorts in the world, located right in the Florida Keys. Little Palm Island Resort is a tiny little island that’s only accessible by boat or float plane. The idea is total seclusion: there’s no alarm [...]


Getting 150% ROI From Your Article Marketing…

Friday, July 4, 2008

Happy 4th of July! Before you throw stones at me for not talking about PPC, hear me out! Amit asked me to do a guest post today because he’s out enjoying his ridiculous lifestyle while leaving the rest of us to work The concept I’m about to share today is something I taught Amit a [...]


Sweating Bullets Over the Summer Slow Down?

Wednesday, July 2, 2008

Don’t you just love summer time? It’s the time of the year when traffic and conversions take a hit, and even a big hit depending on the market that you’re in. If you’re new to the game and have hit the Summer Slowdown for the first time then rest assure that profits will pick back up in [...]


Should Companies Hire Multiple Search Marketing Firms?

Tuesday, July 1, 2008

On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it [...]


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