Check Out My New Place In Coral Gables, FL

Friday, May 30, 2008

I’m finally settled in to my new place in Coral Gables, which is a suburb of Miami. Check it out… The food, the culture, and just about everything else in Coral Gables ROCKS! For Shilpi and I it’s been a total upgrade from the condo we had in Boston. As soon as we get back to Boston [...]


5 Reasons Why Business Blogs Fail

With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring. Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free [...]


There’s a Secret to Every Affiliate Niche…

Thursday, May 29, 2008

Shew! Finally, moved into my new place in Coral Gables. Exhausted today, tomorrow I’ll give you a video walk through of my new place - it’s AMAZING. Miami is Amazing, my wife and I absolutely love it here. I’m going to make this short and sweet, since I’ve been completely slammed the last week [...]


SMX Advanced 2008 Preview

Tuesday, May 27, 2008

SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the agenda for the 2 day long search marketing event looks outstanding. Along with the keynote speakers - Kevin Johnson and Matt Cutts - here are [...]


Golden Nuggets From The Masters

Friday, May 23, 2008

I’m a firm believer in the power of nuggets. Information nuggets that is - not the mystery stuff you order from a “value” *cough* menu with a large fries and shake. What I like to do is bookmark the video clips, interesting interviews, etc. I come across while online and then pick a time to sit [...]


BIGLIST SEO Blogs Update 052308

Here we SEO again with a bi-weekly update of TopRank’s BIGLIST of SEO blogs. The list must be hot because we’ve been receiving requests just about every day over the past few weeks. Of course, that’s not the best way to get on the list if you’ve read the guidelines. Links are always a good [...]


How You Can Save Countless Hours of Time

Wednesday, May 21, 2008

This is a guest post by Miles Baker. Yesterday I noticed someone asking a question on a forum about how to organize all their affiliate login information. It reminded me of years ago, how I used to set up file folders and I would actually print out each page of login information and attempt to [...]


A Brand is Worth Protecting

Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service. While there is debate about who “owns” a brand, the company or it’s customers, partners and employees, it can be agreed that there is tremendous [...]


Adopting Social Media in the Enterprise

Tuesday, May 20, 2008

Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise, sponsored by the Minnesota Interactive Marketing Association (MIMA). As we sat in the front row, eagerly awaiting the discussion panel to emerge, we reviewed the roster of panelists, including Interactive Directors (titles varying from one company [...]


Interview: Guy Kawasaki on Alltop, Twitter and Blogging

Monday, May 19, 2008

Someone that I’ve wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualities Online Marketing Blog readers can appreciate a great deal. In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, [...]


Europe as the Next Big Playground for Affiliates?

This is a guest post by Melanie Tan. Last Saturday, I stumbled upon a site that was promoting an affiliate day close to where I live. It’s “Affiliate Dag” in The Netherlands! (Sorry folks, text on site is all in Dutch.) I read that the keynote speaker is none other than Kris Jones of Pepperjam and [...]


Online Reputation Management for Direct Marketers - ACCM 2008

Sunday, May 18, 2008

Lee and Rob at PRSA International 2007 On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search [...]


Super Affiliate Perk : Having a Mobile Income

Friday, May 16, 2008

My Condo’s almost empty, mover are here right now clearing it out. My wife and I are moving to Coral Gables in Miami, Florida! For the next 6 month I’m going to be soaking in some sun in South Florida. We’re renting out a luxury penthouse apartment, it’s about 1400 sq ft and on the [...]


Top 10 Uses of Twitter and Tools

Thursday, May 15, 2008

The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each. (39%, 87 Votes) Sharing links [...]


Someone Ripping Off Your Affiliate Site?

So you bust your butt for months and finally find a hot market and you’ve actually build a kick ass landing page/site that converts better than the merchant site. You’re as happy as can be, raking in $350/day profit, then you discover some loser has not only ripped off your site, page for page, but is [...]


Enterprise Social Media Interview with Jim Cuene and Douglas Pollei

Wednesday, May 14, 2008

Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise? As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO [...]


How Many Conferences Can You Attend in 30 Days?

Tuesday, May 13, 2008

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next [...]


My Coaching Program, Affiliate Summit & More…

Monday, May 12, 2008

My Coaching Program : A number of you have asked about joining my one-on-one coaching program. Here’s the thing, at the moment I only have ONE one-on-one coaching student, and he’s paying me $2k/month for 30 minutes of one-on-one time a week + email support & access to all of my training material. Honestly, [...]


BIGLIST SEO Blogs Update 050908

Friday, May 9, 2008

What a week! Spring is officially here in Minnesota. Don’t laugh, it snowed just 2 weeks ago. This week’s BIGLIST of SEO and SEM blogs includes a nice mix of search, social and online PR content. When I co-hosted the Daily Searchcast on Thursday it was great to have Danny Sullivan mention the [...]


Are You Confused About PPC Affiliate Marketing?

I’ve recently taken on a one-on-one coaching student. He’s doing very well, he has 2 profitable campaigns right off the bat! There’s something he said that really struck me : One of the reasons that he wanted to work with me on a one on one basis was to avoid getting confused. What did he [...]


Affiliate Marketing : Science + Art

Here’s a quick thought for you : PPC affiliate marketing is an much art as it is a science . I talk a lot about : Optimizing your bids Split testing ads Split testing your landing page Setting up your campaign properly And tracking your metrics This is the scientific, or analytical, aspect of affiliate marketing. And as a former scientist [...]


Agency + Client = Superhero Link Building Team

Thursday, May 8, 2008

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks. [...]


Top 10 Reasons for Monitoring Brands in Social Media

[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measurement, Radian6 (a TopRank client) provides social media monitoring tools to hundreds of leading PR firms, ad agencies and brand marketers.] David is VP Marketing at Radian6 in New Brunswick, Canada [...]


Tips on Content Centered Link Building

Wednesday, May 7, 2008

Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus [...]


Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

TopRank's Mike Yanke reviews the new book, "The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Dr. Nita Rollins with advice both for marketing agencies and in-house marketers looking to make sense of branding in a Web 2.0 World.


Special Report : Why 2% of Affiliates Rake in 95% of the Profits…

Tuesday, May 6, 2008

Have you ever wondered why only 2% of affiliates completely clean up, bring in 95% of the revenues and profits, while everyone else is fighting for table scrapes? In this special report I answer this question. Click Here to Download The Special Report: “Why 2% of Affiliates Rake in 95% of the Profits…” This is the first report [...]


Five New Twitter Tools You Should Know

Monday, May 5, 2008

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few [...]


Hillarious SEO Cartoon Quiz!

Saturday, May 3, 2008

Check out this very funny SEO Cartoon Quiz. I only scored a 67%, just missed the passing score of 70%! LOL What can I say, I’m a PPC guy.


Jeremy Palmer’s Black Ink Project is OPEN

Friday, May 2, 2008

If you’re following me on twitter then you already know that I’m helping Jeremy with the Black Ink Project. In fact Jeremy has been gracious enough to let me do 2 modules: “Pay Per Click Mastery” and “Outsourcing - The Key to Growth and Sustainability.” I can remember back when I was a newbie [...]


BIGLIST Update Search Marketing Blogs 050208

Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter out the better sites for inclusion. Read on at the bottom as there are several reminders on how to get on the list as well as stay on. The [...]


Fighting Google with Poetry

Thursday, May 1, 2008

Here is an awesome poem about the July 2006 Google Slap, written by David Guggenheim, “Ocean Doctor”, one of my top coaching students. David is a marine biologist and founder of 1Planet1Ocean, a non-profit organization “founded to explore, restore and sustain the oceans through strong international partnerships, offering solutions to the problems our oceans [...]


Site Re-Design? Call Your SEO Expert First!

It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?”. The Account Manager asks for a URL and upon receiving, clicks to find a “pretty” home page with 90% [...]


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