How Much Money Have You Lost So Far on PPC?

Monday, June 30, 2008

You know, the more people I try help with ppc affiliate marketing the more and more I realize that most people’s BIGGEST stumbling block to affiliate success is NOT : creating a landing page that converts, finding a profitable offer, optimizing their campaign for profitability or any other technical aspect of the business. So what’s the [...]


Check Out the New Microsoft AdCenter Desktop!

Thursday, June 26, 2008

Just yesterday I was approved for the beta version of the new Microsoft Adcenter Desktop, which allows you to managed your entire Adcenter account offline! This program is the equivalent of Adwords Editor, a tool that I consider absolutely essential to building and optimizing my campaigns. Check it out… This program opens up a whole [...]


I Hate Spammers….

Tuesday, June 24, 2008

Just a quick FYI, if you signed for the RSS to Email for this blog you may have noticed pages of spam at the end of the most recent email update. Here’s the thing, has been hit by spammers and we’re currently in the process of upgrading to the latest version of WordPress and closing [...]


Rushing Your SEO Doesn’t Mean Quicker Results

Companies that take their search engine visibility for granted or that ride the technical SEO loophole/manipulation train often get a hard smack back to reality when their online sales disappear. Orders start to slip or fall off the map altogether and the IT team red alert phone rings off the hook with calls from [...]


More on My Outsourcing Talk for Black Ink Project…

Monday, June 23, 2008

If you didn’t get a chance to see my talk on outsourcing you can download it here. I also want to address several questions that came up regarding outsourcing : Q : “If you’re a newbie affiliate, should you hire someone to build you an affiliate site?” A: If you’re a complete newbie to affiliate marketing, I would [...]


SES Toronto: Web 2.0 and Search Engines

Friday, June 20, 2008

With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines’ ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris “Silver” Smith, Lead Strategist from Netconcepts and [...]


BIGLIST SEO Blogs Update 06/20/08

Today on this fine Friday ladies and gentlemen, we have a BIGLIST SEO blogs update for you slanting a bit toward agencies but not without some flavor from Germany and the Jungle. Read on: Seer Interactive Blog - Wil Reynolds and his team from Seer Interactive blog the gamut of Internet marketing topics ranging from SEO [...]


SES Toronto: SEO Don’ts, Myths and Scams

If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or outdated advice. Since “how to” information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine [...]


Are Long Tail Keywords the Holy Grail of Search?

Thursday, June 19, 2008

Before we get started let me define what a long tail keyword is. A long tail keywords is a highly specific keyword containing 4 words or more. Here’s an example : buy nike tennis shoes size 10 discount nike running sneakers red leather high heeled shoes As you can imagine someone typing in a keywords like : “buy nike tennis [...]


SES Toronto: Favorite Photos Post

My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection of my favorite photos taken during SES Toronto this week: Matt McGowan, Joe Dolson and Todd Malicoat enjoying some pre-conference conversation Kevin Ryan getting the most out of Google’s [...]


SES Toronto: Deep Dive into Twitter

I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter. In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere [...]


My Outsourcing Session for the Black Ink Project

Tuesday, June 17, 2008

Okay, this time I want to give you a heads up BEFORE I give my next black ink session. Tomorrow at 6:00pm EST (3:00pm PST) I’m giving an in depth presentation on the ins and outs of outsourcing for affiliates. If you want to discover how to effectively outsource your business and build a team around your [...]


Is Affiliate Marketing Just a Numbers Game?

Monday, June 16, 2008

You’ve probably heard a lot of people talk about this, and I myself have talked about it. So is ppc affiliate marketing just a numbers game? Is you success determined by how fast you can go through niche after niche, product after product, until you find a winner? Here’s the problem with that idea : [...]


PRSA Digital Impact: Tracking Social Media Trends

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends. Read my live blogging [...]


Beware of Adwords Editor 6.0

Friday, June 13, 2008

Now don’t get me wrong, I’m a HUGE fan of Adwords Editor. It’s the lifeblood of my business because it allows me to managed 57 active campaigns and literally 1000s of adgroups. However, be wary of the newly released Adwords Editor 6.0. It has ONE major bug I’ve been pulling my hair out over [...]


Weekend at the Ritz Carlton Key Biscayne

Wednesday, June 11, 2008

I gotta tell you, my wife and I love it down here in Miami, we just got burned out moving in (still have some decorating left to do) so we decided to hit the beach this last weekend. We didn’t just hit the beach, we turned it into a weekend mini vacation at the Ritz Carlton [...]


PRSA Digital Impact: Not All Blogs Are Created Equal

Tuesday, June 10, 2008

This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer. Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of [...]


Understanding Your Metrics…Part II

Monday, June 9, 2008

Last time I talked about some key metrics you need to follow in your affiliate campaigns, today I want to talk about something just as important, that is, when to act on your metrics. Here’s one of the biggest mistakes affiliates make… Rash decision based on too little data. What do I mean by rash decisions? Tell me if [...]


Online Marketing Tips from TopRank

The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and ensure our clients are fully serviced based on their needs and objectives by those [...]


Understanding Your Metrics

Friday, June 6, 2008

This is a bit of a technical post, however, if you’re serious about making big money as a affiliate you need to understand your metrics. Let’s start with the basics : Cost/Conv Now if you’re using Google Conversion Tracking you’ve seen this column. Here’s what it means : Cost per Conversion, it’s the amount you spend (on [...]


BIGLIST SEO Blogs Update 060608

I guess you could call this the “International Edition” of the BIGLIST Update of search marketing blogs as we have multiple countries represented including SEOs and PR professionals from the UK, New Zealand, Netherlands and USA. There’s plenty of flavorful writing, advice and tips so read on: Searchwritten - Netherlands based Ramon Eijkemans started this new [...]


Interview: Cecily Sommers on PUSH 2008 The Fertile Delta

Thursday, June 5, 2008

Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing - the topics of prime interest to readers of Online Marketing Blog. Those same characteristics apply to organizations and individuals working to make strategic business and marketing changes for the future. In particular, these values [...]


SMX Advanced: Day 1 in Photos

Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center. Danny Sullivan opening the show this morning in Seattle. Everyone milling around, getting ready for the first of this mornings sessions Blow Your Mind Linkbuilding Tactics panel this morning Building [...]


SMX Advanced 2008 Wrap Up

Wednesday, June 4, 2008

With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any attendee got anything else completed at all. While I didn’t attend every session (can’t be in three places at once - just not possible for this girl :)) I managed to get [...]


SMX Advanced: Search Marketing and Surviving a Recession

While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone’s minds these days. So where does [...]


SMX Advanced: You and A With Matt Cutts

Watch out link-and site-buyers alike! Matt Cutts is in town! For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next [...]


My PPC Mastery Session for Black Ink Project

For those of you who don’t know, I did a session this Monday on “Pay Per Click Mastery” for Jeremy’s Black Ink Project. For those of you who haven’t heard of Black Ink, it’s without a doubt the most comprehensive free affiliate marketing training course ever put together. Kudos to Jeremy Palmer for doing this. Anyway, [...]


SMX Advanced: Blow Your Mind Link Building Tactics

Tuesday, June 3, 2008

Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Linkbuilding Tactics was informative with plenty of advice for gaining the authoritative inbound links web sites need to rank well in the search engines. The session was packed with link builders looking for new and [...]


Extending SEO with Digital Asset Optimization

The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another? One of the few things to be counted on in search marketing is that there will be change. That change comes in [...]


Twitter Poll: Ultimate Time Waster, or Great Tool?

Monday, June 2, 2008

At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter [...]


How Super Affiliates Spend Their Money…

First off all to reply to some of the misinformed comments on the last post : I’m living at the Residences at the Village of Merrick Park, which is a luxury apartment complex. The estimated value of the apartment I’m renting is $1 million and I’m paying $3000/month rent (its discounted since it’s now [...]


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