Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

Wednesday, May 7, 2008

TopRank's Mike Yanke reviews the new book, "The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Dr. Nita Rollins with advice both for marketing agencies and in-house marketers looking to make sense of branding in a Web 2.0 World.


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