Direct Marketing vs Social Media Marketing

Thursday, April 17, 2008

Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion. In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another [...]


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