SuperBowl Advertising Post Mortem: Tide Sticks it Out

Thursday, April 3, 2008

While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of SuperBowl advertisements. What other event allows you to generate buzz simply by making a media buy? When it comes to search, it is nearly [...]


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