If you’ve been following Part I & Part II at this point you should have : A Keyword list broken into different categories or themes 2 Ads (just the body copy) for each category of keywords Your Google Conversion Tracking code on the thank you page of the affiliate offer The next step is to use EfficientPPC to quickly [...]
Read more...When I last spoke with Anik Singal he was absolutely shocked with the success of the free Blog Classroom pre-launch course. They’ve had over a 1000 comments! People are following all the free blog classroom videos, putting up their own blogs, and getting TRAFFIC right away. I decided check out what all the commotion was about. Let’s get [...]
Read more...Online Marketing Blog manages a list of over 500 search marketing blogs called the BIGLIST, but it’s not ordered other than alphabetically. A year ago I took a sample of SEO and SEM blogs that were publishing Feedburner counts and posted a list ranked by the number of RSS subscribers. Below is a re-ordered list [...]
Read more...Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well. Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media [...]
Read more...Okay, last time we talked a lot about keywords, that is, how to clean up your list and segment it. This time I’m going to walk you through how to write your ads, and setup conversion tracking. In the last post I’ll show you how to put it all together and build a killer Adwords campaign [...]
Read more...There are a few additional photos from Web 2.0 Expo that I wanted to share and so I took some creative license with the timing of some of the events to tell the story of a typical conference day. The first day of a conference for me typically starts out with registration: A stop by the speaker/press/blogger [...]
Read more...One of the most entertaining keynote presentations at the Web 2.0 Expo by far was delivered by Forbes journalist, Dan Lyons. It’s a 15 minute long story of how Dan came to start the Fake Steve Jobs blog, it’s success and lessons learned. He also makes fun of EVERYONE. Enjoy: http://video.google.com/videoplay?docid=3550977413365196450 Sponsored By: TopRank Internet [...]
Read more...I’ve been getting a lot of questions about this lately and I wanted to clear up a lot of confusion that people have about setting up their Adwords campaigns. Your first job is to build an effective keyword list, I’m not going to go into the details about that in this post. For starters, [...]
Read more...Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. tooks a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications. http://video.google.com/videoplay?docid=7664387870231379089 Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses [...]
Read more...When registering for Web 2.0 Expo I ran into Robert Scoble whom I had just met 2 weeks ago in San Francisco at another conference. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending [...]
Read more...While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook. http://video.google.com/videoplay?docid=-7601563463451791714 Sponsored By: [...]
Read more...After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in [...]
Read more...After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional. Some of the key takeaways from this [...]
Read more...Check out this shot of the MarketLeverage Team wearing SuperAffiliateMindset T-shirts : WOW! This a great way to generate buzz for your company, especially considering market leverage has send out team shots wearing T-shirts of various blogs.
Read more...Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia” The cast of [...]
Read more...No, I didn’t write the headline for shock value, Stuff White People Like is actually a hilarious, somewhat edgy, and controversial blog. Stuff White People Like doesn’t really make fun of white people, so much as it makes fun of urban hipsters & yuppies. The author of the blog is actually a white guy himself! I love [...]
Read more...The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell. In this session, both Li and Bernoff [...]
Read more...Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us: 9:40am Creating a Coherent Social Strategy for Business [...]
Read more...The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses. Hiten Shah of CrazyEgg and KISSmetrics provided [...]
Read more...My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services. Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well. Muhammad [...]
Read more...The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the [...]
Read more...My wife and I had a chance to take a peak at the Boston Marathon today. The Marathon goes through Beacon St., 1 block down from where we live, at mile marker 23. Funny thing, we actually had to cut across the Marathon runners to get to our acupuncture appointment! Watching the Marathon runners got me [...]
Read more...This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and [...]
Read more...Now last time I talked a lot about health issues, there’s other stuff you have to deal with, here a major one : #3 MOTIVATION Before I quit my job I was super motivated. Just the thought of not working job kept me up long hours working on my affiliate marketing business. I remember like yesterday, I [...]
Read more...Good things come to those who wait and dammit, we’ve been waiting a good long time for some new search marketing blogs worthy of addition to the BIGLIST. You can still get updates by following the BIGLIST Twitter account as well. Enjoy! WebmasterRadio.FM - Our friends from WebmasterRadio.FM have joined the cool kids [...]
Read more...I had a chance to talk to my good friend, and super affiliate Jeremy Palmer today, and he convinced me to join Twitter. Click here to follow me on Twitter! Honestly when I first heard about twitter I was reluctant to get involved. Twitter is basically instant messenger on crack. Every time you post something, [...]
Read more...I had a chance to talk to my good friend, and super affiliate Jeremy Palmer today, and he convinced me to join Twitter. Click here to follow me on Twitter! Honestly when I first heard about twitter I was reluctant to get involved. Twitter is basically instant messenger on crack. Every time you post something, everyone who’s [...]
Read more...[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank’s Online Marketing clients] Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ‘Conversations About The Future of Advertising’ (CATFOA). The most recent [...]
Read more...Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion. In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another [...]
Read more...Check out this news story : “Google’s (GOOG) U.S. paid-click growth in March was as bad as in February — up only 2.7% — rounding out a violent deceleration in Q1…” Looks like the party’s over. Potential causes according to the article : “1. Google’s ongoing efforts to improve both lead quality for advertisers and the user experience for [...]
Read more...This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my group and I were not alone in our quest as local denizens lined up to purchase as much as they could carry of the finest locally produced brew since [...]
Read more...After 10 plus years in the SEM business, it’s a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors. A simple example would be a year [...]
Read more...Now I’ve talked a LOT about the benefits of being a super affiliate and, in most cases, these benefits also apply to having a successful online business. I talk about all the benefits for a good reason, I want YOU to experience how awesome this life is. I also want you to know that whatever struggles [...]
Read more...Photo Credit, CC Chapman At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not to be the case with Jaffe. A [...]
Read more...I’m a big fan of Robert Kiyosaki, I’ve read a number of his books and played the board games CashFlow 101 & CashFlow 102 - which I HIGHLY recommend (NOT affiliate links, just in case you’re wondering). Before I struck it big and become financially independent, my wife and I played the CashFlow games literally dozens [...]
Read more...M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the [...]
Read more...In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein. Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much? Rose: The thing about a story… Describes the recent news [...]
Read more...You know, there’s a lot of affiliate out there telling people that direct linking no longer works, and that they shouldn’t waste their time with it. I was one of these affiliate. But in the paste several months I’ve come full circle. Here’s some success stories : I meet two guys at Yanik’s Underground. One guy is [...]
Read more...The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither [...]
Read more...This session at Media Relations Summit includes Tac Anderson from HP, Jennifer Cisney from Kodak and Robert Scoble from Fast Company. First up is Tac Anderson from HP, who shares a specific example of a tactical execution of a blog. HP has had bloggers for 3 years. 60+ blogs. Example of using a business blog as a [...]
Read more...Don’t stick with one affiliate marketing strategy for very long. Once you’ve tried something for a month with no results try something else. Keep jumping around constantly : SEO, PPC, facebook, article marketing, etc. Check your sales stats every 5 minutes, and be sure to agonize about it. If this doesn’t COMPLETELY distract you [...]
Read more...Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities. As one of the largest conferences dedicated to media relations, this event attracts an array of [...]
Read more...Okay, I admit, my last post had no point at all! LOL I figured I’d give you a teaser before I dished out some real meat. So here it is, some hot tips (as applicable to affiliate marketing) that I picked up at the Underground : TIP #1 : EBEN PAGAN’S TIP ON TIME MANAGEMENT This is a tip that [...]
Read more...I discovered several of the blogs on this week’s update via all the new Twitter followers we’ve been getting at the leeodden and the BIGLIST accounts. Welcome to all of our new friends! 70% of the blogs queued up for review this week didn’t make it to the list, but what we do have [...]
Read more...The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
Read more...Many people are saying that the internet is dead. So is there still money to be made from the internet?
Read more...As a business owner or marketer, if you don't reverse the risk in your product or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.
Read more...Backend offers are the determinants of whether you make marginal or staggering profits. This is regardless of the types of business you're in, and is also regardless of whether you're marketing your products and/or services online or offline.
Read more...Identifying sub-markets or groups would allow you to more effectively position your product and/or service offerings, your internet marketing communications, your pricing policy and the rest of the 7 marketing mix elements. The result is more satified customers and increased profits.
Read more...As an online business owner, crediblity and trust is everything. You absolutely must establish your credibility and build trust, regardless of the products and/or services you're offering, if you were to boost your sales and succeed in your internet business.
Read more...To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects.
Read more...A full house was in attendance for this SES NY session in which panelists discussed how to squeeze the most out of analytics and turn data into action. Specifically, Avinash Kaushik, Author, Blogger, Analytics Evangelist from Google shared the following. 3 Tips to Getting More out of Analytics 1. Measure bounce rate As [...]
Read more...What can I tell you about Paris? It’s a breathtaking city. Just imagine, it’s 2500 years old. That’s 2500 years of history and culture. The city itself is a museum, with many of the building dating back 100s of years, and archaeological sites going back to the time of the Romans. Paris [...]
Read more...It’s pretty common in the interactive, advertising and PR agency world to outsource components of an engagement where the lead agency does not have specific domain expertise. Those scenarios are often structured by the client who is already working with other vendors or the lead agency bringing in outside expertise. For the most part, it’s [...]
Read more...At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube [...]
Read more...While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of SuperBowl advertisements. What other event allows you to generate buzz simply by making a media buy? When it comes to search, it is nearly [...]
Read more...Ah yes, we skipped a weekly update of our SEO blog review for the BIGLIST. Conferences in New York will do that to you. This week we have the usual social media trend as well as SEO with one re-inclusion. Social Media Mom - Social media consultant Kristen Munson sports some nifty red pumps [...]
Read more...Until only recently, only people who had the proper technical expertise or access to a large budget could tap into the true potential of the internet. The introduction of blogs or, more aptly, simple publishing is changing all that, turning the tables on conventional content providers and forever altering the face of modern networks.
Read more...On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming [...]
Read more...Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES [...]
Read more...I just got back from Yanik’s famous Underground Seminar in LA. It absolutely ROCKED! It was by far the BEST seminar I’ve ever attended in terms of quality of speakers and the information that they presented. The Underground represented a whole new world to me, it was the first information marketing seminar I’ve ever attended. As I’ve mentioned [...]
Read more...Day two rolled right along here at SES New York with great sessions well documented by an array of blog coverage. This includes our own Jolina Pettice who filed an SES inspired post on “Tips for Overcoming Client-Created Roadblocks” as well as session coverage of “Converting Visitors into Buyers” and the Orion panel on Universal [...]
Read more...The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging compatriot Jolina having Thursday off and myself moderating and speaking that day, there was plenty of action documented during [...]
Read more...There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include: Gain insight into a community of interest -You can [...]
Read more...A number of my readers have asked me to blog about the recent Google Slap. For a lot of affiliates it was more like a Google Knockout Punch. A few of my friends had their campaigns, their life and blood, wiped out overnight. I was unscathed, and I’m still trying to fully understand why. Based [...]
Read more...This will be my last post on Paris. There are WAY too many things to share about Paris, so I’m just going to give you some key highlights. A big highlight was The Louvre Museum of Antiquities, which is-without a question-the TOP Museum in the world. Shilpi and I literally ran through the ENTIRE Louvre [...]
Read more...Jeffrey and Bryan Eisenberg kicked off the morning with a discussion about how consumers have changed. Specifically, moving from a push marketing model to a pull in which the audience is engaged in a different way. The audience, which is has historically been bombarded with TV ads, that they either listen to or not, is now [...]
Read more...Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise [...]
Read more...Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity [...]
Read more...The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns. The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. [...]
Read more...After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President, The Wall Street Journal Digital Network. Gordon led the audience through the evolution of SEO within the Wall Street Journal organization, noting that they didn’t necessarily do things right the first [...]
Read more...On Thursday I’ll be presenting on a panel, “Beyond Linkbat: Getting Authoritative Mentions Online” with Chris Boggs and Sally Falkow. Sage Lewis will be moderating. I think this type of session is very timely as search engines begin to put more and more emphasis on higher quality and editorial link sources and less on sources [...]
Read more...The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media. First up is Bill Hunt to talk about what perspective companies should [...]
Read more...A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites. As social media usage increases month over month, marketers have found a way to use these popular sites [...]
Read more...Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting stories to go “hot” for traffic bursts and ancillary links, TopRank focuses on a long term mix of Branding/PR/SEO tactics to [...]
Read more...On a quick note my wife and I are back from Paris, we had a REALLY great time, will blog all about it soon. For now I want to talk about where I see my business going. The fact is I don’t see myself doing strictly affiliate marketing for the rest of my life, I’ve [...]
Read more...I recently had a friend and a student go full time in affiliate marketing. Good stuff, huh? Well, not quite, my friend is making ZERO income as an affiliate and the student only has one small profitable campaign (he quit a strong 6 figure job). I talk a lot about taking a leap of faith, and having the [...]
Read more...While sitting in sessions at any Search Marketing Conference, you will hear agency-side search marketers asking the panel for advice on how to keep clients from standing in their own way. Questions like: What if my client ignores our optimization recommendations? What if a client doesn’t see any value in social media? Some search marketers might [...]
Read more...Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this afternoon’s session at SES New York. The panel for the session included moderation duties handled by Erik Qualman from EF Education and the following speakers: Jennifer Laycock, Liana Evans, Tamera Kremer and William [...]
Read more...This is a guest post by Miles Baker Split Testing, Multivariate Testing, A/B Split, Bounce Rate, Taguchi Method, and HeatMaps are enough terms to make your head spin. However, if you don’t know what some of these terms mean, or even worse - you aren’t using any of these methods in your marketing efforts, then [...]
Read more...Targeted traffic is the life-blood of any online business. Generating and driving targeted traffic to their websites is also one of the greatest nightmares of online business owners. There're a myriad of traffic generation tactics that online business owners can employ, but by far, the most cost- effective one is undeniably that of "building an army of affiliates".
Read more...When I was a younger, I used to think a lot about the different ways people earned money outside of a job. I spent time reading random books on multiple subjects - investing, the stock market, flipping real estate, etc. The question that always seemed to pop back in my head was “what are these people doing that’s [...]
Read more...One of the fastest and most profitable way to skyrocket your online sales and boost your profits is to create alliances through joint ventures. The reason this is so is that joint venture utilizes the powerful marketing concept known as "leverage". A properly executed joint venture can literally explode your sales and profits in a short period of time.
Read more...This is a guest post by Melanie Tan. Since Thomas covered the “L†word, it inspired me to discuss the “O†word… outsourcing. By now, you’ve probably already realized that one of the things that set Super Affiliates apart is that they don’t do EVERY little thing by themselves. They zero in on their BEST ability/qualification and [...]
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