Sunday, March 30, 2008
Ok, you might be wondering what this is about. Believe me, you don't want to miss this one.
Today the blogosphere welcomes it's biggest marketing celebrity since Bob Bly. Jay Abraham, one of the most respected minds in marketing is officially launching his blog.
The reaction in the blogosphere could, and probably should, be bigger than when Bob Bly, renowned author, copywriter and savvy businessman in his own right, started his blog. The difference it appears--and why "business bloggers" should pay attention--is that Jay is coming out of the gates with a game plan for making money out of this venture--and he has a really good track record of succeeding.
Will we pay heed and watch as one man co-ops the emerging architecture of the internet to geometrically expand his empire at almost frightening speeds? Will his efforts bring legitimacy to the dream that blogs can be richly profited from? Or will this prove to be another half-baked scam dreamed up by a marketer desparate for a piece of the action?
Whatever the case, the future commercial applications of blogging will be generously informed by the outcome.