Sunday, March 30, 2008
There is in fact a magic bullet in marketing that will virtually guarantee your sale. Pay attention. It is a performance-assured solution to an acutely felt problem or need.
A marketing message armed to the hilt with sensitivity to a person's pain hits home every single time. It's just that some professionals get so absorbed in the smoke-and-mirrors aspect of promotion that they neglect the simple notion of Supply and Demand (should be redubbed Demand and Supply for the modern era. More on this later) that has driven commerce forward since day one.
Fortunately, it doesn't take exceptional powers of discernment spot a humongous need. The marketer's job has been simplified with the advance of internet technologies. Many and populous communities of people across the net have organized for the expressed purpose of telling you what's missing from their lives.
Don't do self-indulgent advertising. The magic happens when you're attentive to other people's problems.
Now you know -- lock and load.
Tip: Your window into the market's collective conscious are high concentrations of critics. If you want to tune into their frequency you are handicapping yourself if you aren't paying attention to Amazon.com and other feedback enhanced portals.